The Fair also hopes those who attend the shows at Chevy Court spend money elsewhere on the Fairgrounds. Money spent on food, drinks and other items ultimately benefits the Fair.
The Fair hires an agency to take care of the bookings. Before deciding which stage the act will play on, that agency considers the artist's upcoming album releases, radio play, album sales and
Pollstar, a trade organization covering the concert industry.
In all, the Fair spent $4,145,597 on acts for the two stages.