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Going for the gold: The Real Deal

December 5, 2008:

(WSYR-TV)
(WSYR-TV)
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Updated: 6/25/2009 8:59 am

Syracuse, New York (WSYR-TV) - We've all seen the commercials telling us to send in our old gold and get cash for it right away. It sounds enticing, but our investigation found it may not be the best way to get the most out of your jewelry. 

The check you get for the same exact gold can vary dramatically depending on where you send it or take it, sometimes to the tune of several hundred dollars.

Here's The Real Deal on how to make sure you're getting the best price.   

We wondered just how much you can you can really make by cleaning out your jewelry box so, we ordered a gold kit from "Cash 4 Gold" and sent in two gold necklaces, six bracelets, a pair of earrings, three rings and a charm, ranging from 10 to 24 karat.  Two weeks later, we got a check for $112.34.
 
Might not sound that bad, but what we didn't tell Cash 4 Gold was that we had taken the exact same pieces to a pawn shop the week before and they were going to give us $766.74.

When we sent the check back and asked for our jewelry to be returned, Cash 4 Gold came back with a second offer of $302.
 
We still didn't want their deal, so again we asked for the jewelry back -- and Friday, a full month after we sent it to them, it was finally returned.

So, we went back out to shop it around at few more pawn shops and jewelry dealers.  The price of gold has gone down a bit since we got those first estimates, but time and time again, we were still offered more than $500 for it.

And these are the exact same pieces of jewelry Cash 4 Gold tried to give us $112 for.  Obviously, selling your old jewelry locally is going to get you a whole lot more cash -- but even the pawn shops themselves are $50 to $100 apart depending on how big of a cut they take. 

Bottom line? Don't jump on the first offer.  

So, when's the best time to sell?  Check out the daily gold price on-line. Right now, it's about $750 an ounce. Anything higher than that, isn't bad in this market. 

If it dips below that, you may want to wait. Pawn shops change their pay price every day as the price of gold fluctuates.

To check on gold prices:
http://www.goldprice.org/
http://www.kitco.com/market/index.html

November 25, 2008:
Going for the gold: The Real Deal

Going for the gold: The Real Deal 11/25/08

Syracuse, New York (WSYR-TV) - We've all seen the commercials -- send in your old gold, and get cash in return. It may sound enticing, especially around this time of year, since we could all use some extra cash. 

But here’s The Real Deal on how much you can make if you go for the gold, and whether there's a better option.   

We ordered a gold kit from "Cash 4 Gold" and gathered two gold necklaces, four bracelets, a pair of earrings, two rings and two charms, ranging from 10 karat to 24 karat. 

They send you the postage paid envelope, tell you to just slip your gold inside and mail it.

Though a customer says on their commercial that she got a check within 24 hours, you won't actually get a check that quickly.  It was two weeks before we heard back from the company.  And for everything we sent, we got a check for $112.34.
 
That might not sound that bad, but what we didn't tell Cash 4 Gold was that we had taken the exact same pieces to a pawn shop the week before and they were going to give us $766.74 – a $650 difference.

When we emailed the company to let them know their check would be returned, and we wanted the gold back, things got even more interesting.
 
They returned my email the same day, asking me how much I was expecting.  When I told them I had an offer for about $750, they said they couldn't give me that, but bumped their offer up to $302.
 
Here's The Real Deal on how you can make some cash on your old gold:

-Get more than one offer – obviously, they vary dramatically.
-Don't expect the money overnight; unless you pay to rush it, it'll take a few weeks.
-Keep in mind most of the mail-in companies only insure the gold you send for $100.

So if you think yours is worth more than that, you have to pick up the cost of any added insurance.

The CEO of Cash4Gold tells us, he never promises the best price for your jewelry.  His company is only interested in the gold itself, they don't pay for gems.  He says it doesn't matter what shape the gold is in, it just matters how much you have since they melt it all down.  He fully admits you may be able to get a better price elsewhere but says his company caters to those who don't want the hassle of shopping around or who are comfortable going into a pawn shop. 

The price of gold moved slightly in the few weeks it took us to gather the estimates, but it actually increased from when we brought it to the pawn shop to when we mailed it in.  

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