What happened to the LeapPad Explorer: The Real Deal

Published: 12/21/2011 2:37 pm

Updated: 12/21/2011 7:03 pm

Syracuse (WSYR-TV) – The LeapPad Explorer has been sold out at some stores this holiday season. The children’s tablet has been the rage in part because “mommy bloggers” have become so influential.

Toy companies, according to the Associated Press, are now sending as much as 70 percent of their new products to women who try out the toys and review them for thousands of readers.

Leap Frog Enterprises reached out to 200 of the top mommy bloggers to generate buzz for the device at “mommy parties.”

Prominent mommy blogs include:

ColoradoMoms.com
Timetoplaymag.com
Mommybrunchtales.com

If you’d like to know The Real Deal, call (315) 446-9900 or email YourStories@9wsyr.com.

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