JC Penney to offer free haircuts for kids every Sunday

UNDATED (WSYR-TV) -- After an overwhelming response to its free-haircut-for-kids program last month, JC Penney will be making the offer permanent every Sunday, starting November 4. More than one million kids received free haircuts last month alone.

The decision is part of the department store’s efforts to transform every aspect of business, from pricing to a new shopping experience.

The company has recently grappled with two straight quarters of losses and severe sales drops.