Syracuse (WSYR-TV) - As businesses focus more of their attention online, a new career trend is emerging: the social-media manager.
And students at Syracuse University’s iSchool are preparing to make a career out of it using tools like Facebook, Twitter, and Pinterest.
“They're going to, really, in a lot of ways be the front line for most of the customers who choose to interact on social media. They're going to be the ones who alert people to new products, who sometimes do contests or other sorts of giveaways to keep interest up. They will be people who will hear about complaints first,” said SU iSchool Professor Anthony Rotolo.
While students at the iSchool already know how to Tweet, Pin, and post status updates on their personal accounts, they soon learn there’s a lot more to being a social media manager.
“We teach the strategy and we teach the tactics of using social media in an enterprise, in a business setting,” said iSchool Communications Director J.D. Ross.
With the emergence of social media, businesses believe their online identities need more individual attention.
"A lot of times these were duties that were rolled into a traditional PR or media relations job that, either the folks that have those roles don't have the skill set for, don't have the training, don't have the familiarity with the social media environment,” Ross said.
Rotolo says if you're not on social media, you're missing out on those interactions, sort of like the phone is ringing, but no one is there to pick it up.