Valentine’s Day spending to reach $17B

Syracuse (WSYR-TV/CNN) -- They say money can't buy you love. Tell that to the Americans who will shell out an estimated $17.6 billion this Valentine's Day.

A survey by the National Retail Federation predicts the average person plans to spend about $126 - up nearly 9 percent from last year.

Men are predicted to spend more than women - shelling out close to $169 compared to their female counterpart's $86.

Jewelry purchases are expected to reach roughly $4 billion dollars, up $3.5 billion last year.

The second most popular gift - a special evening out - could rake in about three-point-five billion dollars from consumers. And billions more will be spent on flowers, candy, clothing and gift cards.