Syracuse (WSYR-TV) -- A bouquet of basketball lollipops greets customers at the Speach Family Candy Shoppe this week. Workers spent Thursday afternoon filling orders for potato chips drizzled with orange and blue candy, just the right touch of team spirit for SU fans.
“It’s something special and something different and they can hoot and holler and enjoy the game and enjoy something that is made locally, that actually is for the game or for the team,” said Speach Family Candy Shoppe owner Michael Speach.
The team may be far away in Atlanta, but their success is icing on the cake for stores here at home, cashing in on local Final Four fever.
At Wegmans, workers are encouraged to trade their normal uniforms for SU gear. A big orange display is the first thing customers see at the entrance, with personalized cupcakes, orange mugs, clothes, and SU games. Nearby, a large bin of oranges...the fruit, are piled below a poster with the words "Go Orange".
“People really love the items that we have in the color scheme of orange and blue, recognizing that that brings a party theme, an SU theme to their party. So, we really try to focus and feature items like that,” said Evelyn Carter with Wegmans.
Sales of those specialty goodies have doubled this week at the Chocolate Pizza Company in Marcellus. But, the game is about more than the bottom line for the guys in charge. The owner and his director of operations are Syracuse University grads. One played football at SU. The other played rugby. They're hearing from many other alums online, ordering shipments to show off at parties across the country.
"They are trying to show people that this is from Syracuse. This is not just a game for the university. It is a game for the whole city and businesses have been doing really good because of it,” said Dan Corcoran with The Chocolate Pizza Company.
Their biggest seller is a pizza and wings combo with a twist: Chocolate pizza, topped with candy basketballs and orange and blue sprinkles, with a side of chocolate and peanut butter dipped potato chips.